Internet marketing and e-commerce are growing faster than any marketing medium ever has. Broader marketing, increased sales, improved customer service, reduced costs and improved customer data collection are just a few of the benefits companies are receiving as they develop their e-commerce strategies.
In this introductory overview course, you will learn what it takes to market and promote a successful e-commerce solution. You will learn how e-commerce fits into the marketing mix. You will analyze market trends and case studies, and discuss strategies for acquiring and retaining target customers online. You will also learn what it takes to maintain a successful e-commerce program and how to measure results vs. marketing objectives.